Choosing the right fixer for your corporate video production is crucial for a successful project. A fixer plays a pivotal role in coordinating logistics, securing permits, and ensuring everything runs smoothly during filming. Let’s dive into the ultimate guide on how to select the perfect fixer:
-
Understand the Role of a Fixer:
-
A fixer is essentially your local production expert. They bridge the gap between your production team and the location where you’re shooting.
-
Their responsibilities include arranging permits, scouting locations, hiring crew, managing logistics, and handling any unexpected challenges.
-
-
Evaluate Experience and Expertise:
-
Look for fixers with experience in corporate video production. They should understand the specific needs of business clients.
-
Ask about their track record—have they worked on similar projects? Can they provide references?
-
-
Local Knowledge Matters:
-
A fixer’s local knowledge is invaluable. They should know the best shooting locations, local regulations, and cultural nuances.
-
Consider fixers who have connections with local authorities, vendors, and talent.
-
-
Communication Skills:
-
Effective communication is key. Your fixer should be fluent in the local language and proficient in English (or your preferred language).
-
They’ll be liaising with crew, talent, and suppliers, so clear communication is essential.
-
-
Logistics and Permits:
-
Discuss logistics thoroughly. How will equipment be transported? What are the backup plans for bad weather?
-
Ensure your fixer can obtain necessary permits for filming in public spaces or private locations.
-
-
Budget and Negotiation:
-
Fixers often negotiate rates with local vendors (like equipment rental, catering, or transportation).
-
Make sure your fixer is skilled at balancing quality and cost-effectiveness.
-
-
Problem-Solving Abilities:
-
Filming rarely goes exactly as planned. Your fixer should be resourceful and quick-thinking.
-
Ask about past situations where they had to solve unexpected challenges.
-
-
Cultural Sensitivity:
-
Different cultures have varying norms and customs. Your fixer should guide you on appropriate behavior.
-
Respect local traditions and practices during filming.
-
-
Flexibility and Adaptability:
-
Sometimes schedules change, or locations become unavailable. A good fixer adapts.
-
Discuss their flexibility and willingness to handle last-minute adjustments.
-
-
Client Satisfaction and Support:
-
Choose a fixer who prioritizes client satisfaction. Are they responsive? Do they go the extra mile?
-
A fixer who genuinely cares about your project will make a significant difference.
-
A fixer isn’t just a logistical coordinator; they’re your local ally. Their expertise can elevate your corporate video production from good to outstanding.