A Comprehensive Guide to Writing a Production Plan for Corporate Video Production
Creating a successful corporate video involves meticulous planning and organization. Whether you’re a seasoned video producer or just starting out, a well-structured production plan is essential. Let’s dive into the step-by-step process of crafting an effective production plan for your corporate video:
1. Decide on Your Video Objective
Before diving into production details, clarify your purpose. Ask yourself:
What do you want to achieve with this video?
Is it for brand awareness, product promotion, employee training, or client testimonials?
Define clear, measurable objectives to guide your entire production process.
2. Research Your Target Audience
Understanding your audience is crucial. Consider:
Who are you trying to reach? Clients, investors, employees, or the general public?
What are their demographics, interests, and pain points?
Tailor your content to resonate with your specific audience.
3. Work Out Your Core Message
Your core message should be concise and impactful:
What do you want viewers to remember after watching the video?
Craft a compelling message that aligns with your objectives.
4. Develop Your Video Strategy
Content Type: Decide on the type of video (e.g., explainer, interview, animation, event coverage).
Distribution Channels: Where will the video be shared (website, social media, email)?
Timeline: Set deadlines for pre-production, production, and post-production phases.
Budget: Allocate resources for equipment, crew, and post-production.
5. Create Your Production Brief
A production brief outlines essential details:
Project Overview: Briefly describe the video’s purpose and context.
Target Audience: Specify who the video is intended for.
Key Messages: Summarize the core message.
Creative Direction: Share any visual or stylistic preferences.
Logistics: Include shoot dates, locations, and crew details.
6. The Creative Bit
Storyboard: Sketch out the visual sequence of shots.
Shot List: Detail each shot, camera angles, and movements.
Location Scouting: Visit and assess potential shooting locations.
Casting: If needed, select on-screen talent (actors, presenters).
7. Script and Storyboard
Script: Write a detailed script that includes dialogue, voiceovers, and narration.
Storyboard: Translate the script into visual frames. Include shot descriptions and transitions.
8. Analytics and Hosting
Analytics: Plan how you’ll measure the video’s success (views, engagement, conversions).
Hosting Platform: Choose where the video will be hosted (YouTube, Vimeo, your website).
9. Video Activation
Launch Strategy: Plan how you’ll promote the video (social media campaigns, email newsletters).
Distribution: Share the video across relevant channels.
Feedback and Iteration: Monitor performance and make necessary adjustments.
A well-structured production plan ensures smoother execution and better results. Collaborate closely with your team, communicate clearly, and stay flexible throughout the process. Happy filming!
Creating a corporate video involves careful planning and attention to detail. By following these steps, you’ll be well-prepared to produce a compelling video that achieves your objectives.
