Choosing a fixer for your corporate video production

Choosing the right fixer for your corporate video production is crucial for a successful project. A fixer plays a pivotal role in coordinating logistics, securing permits, and ensuring everything runs smoothly during filming. Let’s dive into the ultimate guide on how to select the perfect fixer:

1. Understand the Role of a Fixer:

   • A fixer is essentially your local production expert. They bridge the gap between your production team and the location where you’re shooting.

   • Their responsibilities include arranging permits, scouting locations, hiring crew, managing logistics, and handling any unexpected challenges.

2. Evaluate Experience and Expertise:

   • Look for fixers with experience in corporate video production. They should understand the specific needs of business clients.

   • Ask about their track record—have they worked on similar projects? Can they provide references?

3. Local Knowledge Matters:

   • A fixer’s local knowledge is invaluable. They should know the best shooting locations, local regulations, and cultural nuances.

   • Consider fixers who have connections with local authorities, vendors, and talent.

4. Communication Skills:

   • Effective communication is key. Your fixer should be fluent in the local language and proficient in English (or your preferred language).

   • They’ll be liaising with crew, talent, and suppliers, so clear communication is essential.

5. Logistics and Permits:

   • Discuss logistics thoroughly. How will equipment be transported? What are the backup plans for bad weather?

   • Ensure your fixer can obtain necessary permits for filming in public spaces or private locations.

6. Budget and Negotiation:

   • Fixers often negotiate rates with local vendors (like equipment rental, catering, or transportation).

   • Make sure your fixer is skilled at balancing quality and cost-effectiveness.

7. Problem-Solving Abilities:

   • Filming rarely goes exactly as planned. Your fixer should be resourceful and quick-thinking.

   • Ask about past situations where they had to solve unexpected challenges.

8. Cultural Sensitivity:

   • Different cultures have varying norms and customs. Your fixer should guide you on appropriate behavior.

   • Respect local traditions and practices during filming.

9. Flexibility and Adaptability:

   • Sometimes schedules change, or locations become unavailable. A good fixer adapts.

   • Discuss their flexibility and willingness to handle last-minute adjustments.

10. Client Satisfaction and Support:

    • Choose a fixer who prioritizes client satisfaction. Are they responsive? Do they go the extra mile?

    • A fixer who genuinely cares about your project will make a significant difference.

A fixer isn’t just a logistical coordinator; they’re your local ally. Their expertise can elevate your corporate video production from good to outstanding.