Guide on how corporate video production differs from commercial video production
When it comes to video production, there are various types of videos that serve different purposes. Two common types are corporate videos and commercial videos. While they may seem similar, there are key differences between the two that are important to understand.
What is Corporate Video Production?
Corporate video production is focused on creating videos for internal or external corporate use. These videos are typically used for training, employee onboarding, company announcements, and promotional purposes within the organization. The main goal of corporate videos is to communicate a specific message to a targeted audience, whether it be employees, stakeholders, or customers.
What is Commercial Video Production?
On the other hand, commercial video production is geared towards creating videos for marketing and advertising purposes. These videos are meant to promote a product, service, or brand to a wider audience. Commercial videos are often used on television, social media, and other advertising platforms to attract and engage customers.
Key Differences Between Corporate and Commercial Video Production
1. Purpose: Corporate videos are designed for internal or external communication within a company, while commercial videos are created for marketing and advertising purposes to reach a larger audience.
2. Audience: Corporate videos target employees, stakeholders, or specific groups within the organization, whereas commercial videos target potential customers and the general public.
3. Message: Corporate videos focus on delivering a specific message related to the company's values, goals, or products, while commercial videos aim to promote and sell a product or service.
4. Tone: Corporate videos tend to have a more formal and informative tone, while commercial videos are often more creative, entertaining, and persuasive to attract customers.
Understanding the differences between corporate and commercial video production is essential for businesses looking to create effective video content for their specific needs. Whether you are aiming to communicate with your employees or promote your brand to the public, knowing the distinct characteristics of each type of video production will help you achieve your goals successfully.