Guide to Creating a Corporate Video Showcasing Inclusive Company Culture
Creating a corporate video that authentically represents your company’s inclusive culture is an important undertaking. Below is a structured approach to ensure your video effectively communicates your message.
1. Define Your Objectives
Identify the key messages you want to convey about your company culture. Consider the following objectives:
Promoting diversity and inclusion initiatives
Highlighting employee testimonials
Showcasing inclusive policies and practices
Demonstrating your commitment to community engagement
2. Identify Your Audience
Understand who the target audience is for the video. Are you addressing potential employees, clients, or the general public? Tailoring content to the audience's interests and values is crucial for effective communication.
3. Develop a Concept
Outline the overarching concept of the video. Ideas may include:
Day-in-the-life scenarios of diverse employees
Interviews with team members discussing their experiences
Narratives focusing on specific inclusion initiatives or events within the company
4. Create a Storyboard
Sketch out the flow of the video. A storyboard helps visualise scenes, ensuring a coherent narrative. Include:
Key scenes to capture
Types of shots (e.g., wide shots, close-ups)
Desired tone and mood for each segment
5. Gather Testimonials
Testimonials are powerful in showcasing a genuine company culture. Select a diverse group of employees from various backgrounds and levels within the organisation to share their experiences. Consider:
Their personal stories related to the company's inclusivity
Opportunities for personal and professional growth
How the culture has impacted their work life positively
6. Plan the Production
Organise the logistics of filming:
Hire professionals or assemble an internal team to produce the video
Schedule filming dates and locations, ensuring diverse settings within the workplace
Decide on the necessary equipment, such as cameras, microphones, and lighting
7. Emphasise Visual Representation
Visual elements should reflect your commitment to inclusion. Ensure representation across:
Gender
Ethnicity
Age
Abilities
Utilise diverse visual cues, e.g.:
Groups of employees collaborating
Examples of accessible workspaces
Images of cultural celebrations or events
8. Edit with Intention
Editing is where your message takes shape. Focus on:
Maintaining a positive tone throughout the video
Incorporating text overlays for key messages and statistics
Using engaging music that resonates with the theme of inclusivity
9. Gather Feedback
Before finalising the video, seek feedback from a diverse group of employees. This step is essential for ensuring that the video resonates and accurately represents the culture. Make adjustments as necessary.
10. Distribute and Promote
Once the video is completed, develop a plan for distribution. Consider:
Sharing on your company website and social media platforms
Integrating it into recruitment materials and presentations
Hosting a launch event to enhance visibility
11. Encourage Ongoing Conversation
After the video is released, encourage discussions around inclusivity within the organisation. Create forums or meetings where employees can share their thoughts and ideas.
Creating a corporate video to showcase inclusive company culture requires careful planning and execution. By following these steps, you can produce a thoughtful and impactful representation of your values, fostering a sense of community both within and outside the organisation.
