Guide to Pre-Production Stages of Corporate Video Production
By diligently following these pre-production stages, you can set a strong foundation for a successful corporate video production that meets the client's objectives and resonates with the target audience.
Define Objectives: Clearly outline the purpose of the video, target audience, key messages, and desired call-to-action.
Storyboard Creation: Develop a storyboard outlining the visual flow of the video and script breakdown.
Script Writing: Craft a compelling script that aligns with the objectives and resonates with the target audience.
Location Scouting: Identify suitable locations for filming based on the script requirements.
Casting: Select appropriate talent or presenters for the video based on the script and brand image.
Equipment and Crew Hiring: Determine the necessary equipment, such as cameras, lighting, and sound gear, and hire a skilled production team.
Production Schedule: Create a detailed schedule outlining filming dates, locations, and tasks to ensure a smooth production process.
Legal Permissions: Obtain any necessary permits or releases for filming in specific locations or with particular talent.
Logistics Planning: Arrange transportation, catering, and accommodations for the crew and talent during filming days.
Budgeting: Prepare a detailed budget considering all aspects of pre-production, production, and post-production stages.
Risk Assessment: Identify potential risks during filming and develop contingency plans to address any issues that may arise.
Client Approval: Present the storyboard, script, and overall plan to the client for feedback and approval before moving to the production phase.
