How to Choose Background Music for Your Corporate Video
Here’s a checklist guide to using stock music effectively in your corporate video production:
1. Understand Your Message and Audience
Message Alignment: Consider the purpose of your corporate video. Is it a promotional piece, a training video, or an internal communication? The background music should align with the intended message.
Audience Perception: Think about your target audience. Are they clients, employees, or stakeholders? Choose music that resonates with their preferences and expectations.
2. Select the Right Genre
Corporate Image: Ensure that the music genre reflects your company’s image. For instance, a conservative financial institution might opt for classical or ambient music, while a tech startup could use upbeat electronic tracks.
Instrumental vs. Vocal: Decide whether you want instrumental music or music with vocals. Instrumentals are versatile and less distracting, especially if your video includes voice-overs or interviews.
3. Licensing and Copyright
Royalty-Free Music: Use royalty-free stock music to avoid legal issues. Platforms like Artlist offer a vast library of licensed tracks that you can use without worrying about copyright violations.
Clearance and Permissions: If you choose non-royalty-free music, ensure you have the necessary licenses and permissions.
4. Set the Tone
Emotional Impact: Music sets the emotional tone of your video. Upbeat tracks convey positivity, while slower melodies evoke introspection. Match the tone to your video’s content.
Transitions and Segments: Use different music for various segments (intro, transitions, outro) to maintain viewer engagement.
5. Timing and Pacing
Beat and Tempo: Sync the music’s beat with the video’s pacing. Fast-paced music works well for energetic sequences, while slower tempos suit reflective moments.
Fade In and Out: Gradually introduce and fade out the music to avoid abrupt transitions.
6. Test and Iterate
Preview: Always preview the music with your video footage. Does it enhance the visuals or distract from them?
Feedback: Gather feedback from colleagues or stakeholders. Adjust the music if needed.
7. Quality Matters
High-Quality Audio: Invest in high-quality stock music. Clear audio enhances the overall production value.
Sound Effects: Consider adding sound effects (also available in stock libraries) to complement the music.
Your corporate video’s soundtrack plays a crucial role in conveying your brand’s identity and engaging your audience. Take the time to choose wisely, and your video will leave a lasting impression
